Frederick Nduna

To help reframe the way people think about Africa, we created a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.

RITZ is loved for its buttery and salty flavor. So, for its first-ever Super Bowl commercial, we enlisted the saltiest celebs around to endorse it as the superior salty snack.

#2 Billboard 10 Best Super Bowl Commercials in 2025

#4 Esquire The best Super Bowl Commercials of 2025

#5 The Atlantic

#9 NYT “It’s more intelligible than most of the one-joke ads, and Plaza and Shannon are a good pair.”

People:Happiest to Be Mad: Ritz

Draft Kings Best Commercial of Super Bowl LIX

Culture has a shorthand for smart behavior: Pro Move. Together with multi-hyphenate, Anderson .Paak, we wrote a song to tell people what makes paying with Visa is a Pro Move.

With a downturn in QSR business due to COVID, Tim Hortons needed to reconnect with younger audiences to drive positive brand sentiment and increase sales. So we partnered with Canadian icon and Tims lover Justin Bieber to co-create the most memorable new product in recent Canadian history - Timbiebs.

To launch 2K23 on PS5, we tapped into a moment every baller has experienced as a kid.

IKEA is a brand that champions the home. It believes that home is where it starts for many of us. That home can be a canvas for our dreams and ambitions and where we blossom into who and what we become. Building on that insight, we took a well-known expression and gave it new meaning.

Canada is known for being a snow-filled winter wonderland. But it’s not as known for diversity and inclusion. In this landscape, Tim Hortons, the brand that embodies what it means to be Canadian, decided to turn a traditional holiday icon into an icon for diversity and inclusion.

In a world catered to room-temperature ketchup lovers, Heinz wanted to make sure those who kept their ketchup in the fridge, cold ketchup lovers, were seen. So we launched HeinzCold Ketchup and took inspiration from the industry that does cold the best, beer.

Cold Ketchup was available exclusively at Wendy's, and for the first time ever, you could get your ketchup served cold with your takeout order. We also released a limited edition bottle that turned blue when the ketchup was at the optimal coldness for dipping.

Shock-Free data from Koodo lets you control your data usage so you can avoid unexpected charges, which means you get no surprises on your bill. Or, in other words, you get a bill that won’t scare you. We took that simple thought and dramatized it over three spots, as well as a radio ad that was shortlisted at Cannes.

This Newspaper ad was targeted at small business owners to let them know that FedEx works, even for them.
 

We created these posters on behalf of our client Kia to promote the 2014 Kia Soul and its new, more powerful speakers. They were such a hit with customers that they asked us to turn one of them into a video they could share online. The campaign was recognized at Ad Stars in Korea as well as Applied Arts here in Canada. 

Copy: The 2014 Kia Soul with a powerful 10-speaker Infinity Sound System.

Every big app had a Dark Mode feature, and WhatsApp was late. On top of that, it was the #1 request from our users worldwide. To announce it, we couldn’t just do a how-to video, as tech brands commonly do. We needed an iconic entertainment piece highlighting how much our users were waiting to say hello to our Dark Mode feature.

To launch the all-new Kia Sorento, we encouraged consumers to escape their urban concrete jungle and discover activities meant for the real outdoors.

WTF? stands for “What’s The Flavour?” right? Well, it certainly could have because the flavour of this Slurpee was hard to discern (mango, vanilla, peach?). But to teens who hung out at the local convenience store, the WTF? acronym likely had a different meaning. This campaign all started with the client letting us name the beverage. But then they let us produce 20 provocative videos that imagined how WTF? was created. The videos were released in waves during the early summer period and seeded by bloggers, resulting in the product selling out before the final content was released. This campaign was also a huge success, winning Gold at Marketing, ADCC, Applied Arts and CMAs. It also created a few of Canada’s first-ever viral videos.

Drivers racing in the Porsche Ultra 94 GT3 Cup Challenge by Yokohama leave a lot of blood, sweat and tears on the track. And a lot of rubber. So when Porsche asked us to create a new trophy to be awarded to the driver and team that showed the best team spirit, we thought it'd be neat to use that rubber and the worn out tires off each Porsche 911 GT3 car to build it. With help from local multimedia artist and sculptor KWEST.  

Over six race weekends we collected tires and rubber while providing Porsche fans on Twitter teaser videos and other content. Leading to the big unveiling and awarding of the trophy on the final race day.

We created a new platform that allowed people to take a video highlighting social injustice and link it to a petition to stop it. 

A selection of retail ads for Kia Motors that still make me lol.

For a budget of about zero, we needed to get attention for Boobyball - an annual party that raises money for breast cancer research. We used a medium that has never been used for advertising: women's breasts. Breast cancer is something that needs to be talked about. This was a way to fuel that conversation with Boobyball and Rethink Breast Cancer at the centre of it. The stunt received coverage on CTV, CP24, CITY TV, and OMNI TV. It was also all over the papers and was awarded at Marketing Awards and ADCC

A bonus was Howie Mandel:  He noticed what was going on and got involved. He quickly tweeted the stunt to 300,000 people. Needless to say, the event sold out.